Last updated: June 3, 2026
These Terms of Use ("Terms") govern your use of ImaMeshi ("the App"), provided by ZAWA SYSTEM ("the Operator"). By using the App, you agree to these Terms. If you do not agree to these Terms, please do not use the App.
The App signs you in anonymously through Firebase Authentication at first launch. You may optionally sign in with an Apple account or a Google account and link those credentials to your anonymous account.
The App is a mobile application that recommends "what to eat now" from restaurants, chain eateries, and convenience stores near your current location, designed primarily for solo diners who frequently eat out. It provides:
The App offers a free plan ("Free") and a paid plan ("Pro").
| Feature | Free | Pro |
|---|---|---|
| Daily recommendation fetches | Up to 5 | Unlimited |
| Picks per fetch | 3 | 5 |
| Search radius | Fixed at 1 km | Choose from 300 m – 3 km |
| PR labels | Shown | Hidden |
| Advertising (Google AdMob) | Yes | No |
| Meal logging | Available | Available |
| Favorite shops | Available | Available |
| Variety score | Available | Available |
| Spending tracking | Available | Available |
| Map on shop detail screen | Available | Available |
| Brand product information (AI) | Available | Available |
| "Today's pick: this one shop" | Available | Available |
Subscribing to the Pro plan unlocks the features listed above. Additional features added in the future (e.g., home-screen widgets, weekly summaries) may be exclusive to the Pro plan.
On the Free plan, the App displays advertisements provided by Google AdMob (banner ads and in-feed native ads). No advertisements are shown on the Pro plan. For details on how advertisements are handled, the use of advertising identifiers (IDFA / AAID), and App Tracking Transparency (ATT) on iOS, please refer to the Privacy Policy.
brands/{key} collection) for up to 7 days and are served to other users referencing the same brand.The App uses location (GPS) to search for nearby shops. Location is accessed only while the App is in the foreground; the App does not collect or continuously track location in the background. The location itself is not stored in Firestore or any other database; it is used only as a request parameter (latitude, longitude, radius) sent to Cloud Functions when fetching recommendations. If you deny location permission, the recommendation feature is unavailable, but other features remain fully usable.
You must not:
The App is provided on an "as is" basis. Features such as shop data retrieval, recommendation, map display, and AI-generated product information have inherent limits, and the Operator makes no express or implied warranties as to the completeness, accuracy, reliability, or fitness for a particular purpose of the App.
Except where prohibited by applicable law, the Operator shall not be liable for any damages (including, without limitation, dissatisfaction with the meal, damages incurred during shop visits, loss of data, loss of opportunity, or secondary harm) arising from use of, inability to use, content from external APIs, or third-party services (Firebase, RevenueCat, Google AdMob, Google Cloud (including Vertex AI), HotPepper Gourmet Search API, OpenStreetMap, Wikidata, etc.). This limitation does not apply where the damage is caused by the Operator's willful misconduct or gross negligence, or where the limitation is invalidated in whole or in part by mandatory consumer protection laws (including Article 8 of the Japanese Consumer Contract Act).
Where the Operator is liable under applicable law or these Terms, except in the cases set forth in the preceding paragraph (including the Operator's willful misconduct or gross negligence, and cases where this paragraph is invalidated in whole or in part by mandatory consumer protection laws), such liability shall be limited to ordinary damages (excluding lost profits and damages arising from special circumstances) and shall not exceed the total amount paid by the user to the Operator in connection with the App during the twelve (12) months preceding the event giving rise to the claim (JPY 1,000 for users on the free tier).
Intellectual property rights in the design, logo, source code, and other content created by the Operator for the App belong to the Operator or the rightful owner. You must not reproduce, modify, or redistribute such content without the prior consent of the Operator. Rights to data retrieved from external APIs and OpenStreetMap belong to their respective providers and are used in accordance with their respective licenses.
If you violate these Terms, or if the Operator reasonably determines that suspension is necessary for the safe operation of the App, the Operator may suspend the account or delete the user's data without prior notice.
The Operator may modify, add, remove, suspend, or discontinue the App at any time without prior notice. Some features may become unavailable due to changes in third-party services such as Firebase, RevenueCat, Google AdMob, Google Cloud (including Vertex AI), the HotPepper Gourmet Search API, OpenStreetMap, or Wikidata. If the App is discontinued, the Operator will give reasonable advance notice and will, where practicable, offer means for users to review or delete their data.
These Terms constitute standard terms of contract (teikei-yakkan) under Article 548-2 paragraph 1 of the Japanese Civil Code, intended to provide the App to many users on uniform conditions. The Operator may amend these Terms in accordance with Article 548-4 of the Japanese Civil Code only where (i) the amendment conforms to the general interest of users, or (ii) the amendment does not contradict the purpose of the App and is reasonable in light of the necessity of the change, the appropriateness of the amended terms, the fact that this section anticipates such amendments, and other relevant circumstances.
Material changes will be announced reasonably in advance through in-app notification or by updating this page, together with the content of the amended Terms and the effective date. Minor changes take effect upon posting on this page. If you continue to use the App after the effective date of the changes, you are deemed to have agreed to the amended Terms.
For the handling of personal information, please refer to the Privacy Policy. By agreeing to these Terms, you also consent to the collection, use, and third-party sharing of information described in the Privacy Policy.
These Terms are governed by the laws of Japan. Any disputes arising in connection with the App shall be subject to the exclusive jurisdiction of the Tokyo District Court as the court of first instance.
For inquiries about these Terms, please contact us at:
Operator: ZAWA SYSTEM
Email: info@zawasystem.com